Presentation of the master
The master in Fashion Management and Design provides specialized lessons and laboratory activities which are included into the two different parts of the study plan.
The first introductory part provides students with the basis of the fashion product, inspiration and design, starting from the history of costume and Fashion.
The second part, using the theoretical knowledge acquired from the previous lessons as a foundation, moves towards a more practical approach, providing students with insight into the Italian Haute Couture tradition.
The master’s study plan
The Master program is composed of 6 modules, and concludes with a final exam.
Here the six modules’ main themes:
Module I – Design Theory
Lab I: Visual Elements of the
Module II – Instrument and Methods for Design
Lab II: Meta-Project
Module III – Fashion Design and Project
Lab III: Curves and Surfaces: Geometrical and Differential Analysis
Module IV – History of Art, Fashion and Costume
Lab IV: Digital Representation
Module V – Organization and Management
Lab V: Materials for Design – Technologies and Structures
Module VI – Promotion and Distribution
Lab VI: Fashion, Mass Media and Fashion Show
Final Thesis
The final thesis intended to assess the technical, scientific and professional preparation and competences of the student, .
It requires the completion, discussion and presentation of a written project work during the dissertation.
Outcomes and professional profiles
The master in Fashion Management and Design is based on a concept called “Outcomes Based Learning”, as well as all the other degree programs at Marconi University.
This breaks up the educational experience into the categories of knowledge and ability, identifying the things that a
student should know and to be able to do upon completion.
The study plan of the Master in Fashion Management and Design is structured to train professionals to meet the needs of internationally renowned fashion designers, through an innovative approach combining theoretical knowledge with practical experiences.
Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach which emphasizes the Italian creativity and management system that made our fashion sector an excellence in the world.
The master was developed for those looking for professional training and refreshment in:
- the field of fashion conception and design;
- the realization of the fashion product;
- the management and valorization valorization of a fashion factory through appropriate communication and promotion strategies.
More specifically, the expert in Fashion Management and Design will be able to follow the whole process of the fashion industry, from the products planning and design to the marketing, promotion and communication activities (e.g. fashion shows, showrooms, magazines, etc.).
He/she can manage the entire fashion product lifecycle until its distribution and introduction to the targeted market.
